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The story of King dates back to the mid 80’s, at Sweden’s then most pristine agency Brindfors, where a young account director meets an even younger art director. Their names are Sunit Mehrotra and Frank Hollingworth. The chemistry is instant. In the eyes of Sunit, the young art director has something his counterparts lack, the ability to think strategically even though being a creative. And Frank finds something rare in Sunit, an account director who actually believes in creativity as a commercial driver and, if needed, don’t fear to fight for strong ideas.