WA WallVision designs, manufactures and sells high-quality wallpapers across almost the whole world through four strong brands.
WallVision designs, manufactures and sells high-quality wallpapers across almost the whole world through four strong brands. The company was founded in 1905 and is the leading player within the wallpaper industry on the Nordic market. Our vision is to become the internationally leading supplier within the premium segment for wallpapers. By leading we mean largest, most profitable and with the best brands on the market.
The parent company of the Group is WA Wallvision AB, with its registered office in Borås. The underlying trading group under parent company Waldemar Andrén Tapetdesign AB has its registered office in Borås and has five subsidiaries: WA WallVision Sweden AB in Sweden, John O. Borge AS in Norway, Cole & Son Ltd in the UK, Wallvision International Trading (China) Co. Ltd. in China and WA WallVision Development AB in Sweden. Production is primarily located in Borås.
WA Wallvision AB is owned by Litorina Coinvest L.P. with a 58 per cent stake. Senior executives within the Group own a seven per cent stake.
The group has centralised all production at its modern factory within the Viared industrial park in Borås. The factory combines traditional production techniques with new, rational manufacturing methods. The production of wallpapers uses only water-based colours and adhesive, and our raw paper materials come from one of the most environmentally friendly paper mills in the world, with a scheme for the replanting of trees.
Boråstapeter is Sweden’s oldest and by far best-known and best-selling brand of wall coverings. Against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures – Boråstapeter aims to be an inspiring role model in the wallpaper market.
Cole & Son was founded in 1875 by John Perry, son of a Cambridgeshire merchant. In those days the company was situated in Islington, north London, an area famous for the 190 hand block printing companies working there in the 18th and 19th centuries.
As Scandinavia’s oldest wallpaper brand, we have a single goal in our sights: creating modern, stylish wallpapers that still retain that relaxed, inclusive feeling you want to have when walking into a room. That feeling you want to come home to.
Since our very beginning in the mid-nineteenth century, we have linked up with inspiring contemporary designers and architects. In our design process we look back to our extensive pattern archive, but we also invest a lot into our design collaborations with internationally renowned designers.
Our innovative approach and receptiveness to trends go without saying. These give us an inbuilt driving force that has rewarded us over the years with prestigious awards in wallpaper design all over the world. Our acclaimed wallpapers are proud chapters in our unique pattern archive, which currently covers almost all of Sweden’s collective wallpaper history. Our wallpapers adorn walls throughout the world. This is what our brand is built on. And it is our starting point when we continue to create new, stylish wallpaper patterns that reflect current interior design trends. That are always up to date. And that always feel right.
Mr Perswall was established in the early 2000s and is today a member of the Wall Vision Group of companies, which has more than a century of experience of wallpaper manufacturing. The idea of making your own wallpaper evolved in the old Eco factory in Småland when some young people with inquiring minds decided that there MUST be a way of printing small series of wallpaper.